CHRIS ZOOK

Partner at Bain & Company, -Boston, MA.

He is an advocate of focussing on core competencies rather than diversification. His work shows that companies which have fully exploited their core businesses can more systematically and successfully expand into related, or "adjacent" areas.

His triology of themes for teaching: business strategy, growth, and the importance of leadership economics show that complexity is a silent killer of profitable growth, while successful companies endure by maintaining simplicity at their core.

By looking at core competencies companies, are better able to search out and deploy the "hidden assets" which just may serve as the basis for tomorrow's growth.