BRUCE HENDERSON

1915 - President and founder of the The Boston Consulting Group (inventors of the growth–share matrix created to help corporations analyze their business units, more precisely their product lines.)He taught companies to think about how they allocate resources in brand marketing, product management, strategic management, and portfolio analysis.

 

"Costs characteristically decline by 20-30% in real terms each time accumulated experience doubles."

 

"To be successful, a company should have a portfolio of products with different growth rates and different market shares. The portfolio composition is a function of the balance between cash flows."

 

"A stable competitive market never has more than three significant competitors, the largest of which has no more than four times the market share of the smallest 4:2:1."

 

"The goal of the hottest economic war, is an agreement for coexistence, not annihilation."