The term Uberisation defines a transition to an operational model which enables economic agents to exchange underutilized capacity of existing assets or human resources with close to zero transaction cost.
Uberisation is a term derived from the company name Uber.
The company developed a mobile application that allows consumers to submit a trip request which is then routed to Uber drivers who use their own cars. The term refers to the utilisation of computing platforms, such as mobile applications, in order to facilitate peer to peer transactions between clients and providers of a service, often bypassing the role of centrally planned corporations. The model has different operating costs compared to a traditional business.