Values: What is our mission? What is our scope? What do we value? These questions are critical for understanding the overall strategy of an organization.
Opportunities: What does the market demand? Who else, if anyone, offers this value proposition? A strategist requires clear thinking about the economic, technological and societal environment in which the organization operates.
Capabilities: What are our strengths? Where might we have a competitive advantage? The strategist requires a clear picture of what makes the organization distinctive and a sense of the organization’s ability to marshal resources and leverage capabilities toward desired organizational objectives.